Melcourt launch new Landscape and Play Range in full colour packaging (October 2005)

Melcourt Industries Ltd, the UK’s leading bark supplier to landscape professionals and play providers, has launched ten of their most popular mulches, composts, soil conditioners, and play surfaces, in unique high impact packaging.

The range includes nine products from the Melcourt Professional Range, and a new, all-purpose, peat free compost aimed at private gardeners. The full range comprises:

Bark Nuggets®                                    Playbark® 10/50
Ornamental Bark Mulch                        Playbark® 8/25
Pine Mini Mulch                                   Playchips®
Spruce Ornamental                              Topgrow – tree and shrub planting compost
Composted Fine Bark                           All-purpose peat free compost

The front of the packaging features a large, full colour photograph of the product with high visual impact at point of sale enabling customers to see the product quality, without having to open the pack. The reverse provides technical data, specification, testing standards, uses, and coverage tables, together with the trade associations of which Melcourt are leading members. Most of the products are Forest Stewardship Certified (FSC). The range is to be supported with new consumer leaflets, together with links to Melcourt’s own extensive website.

Andy Chalmers, Melcourt Sales & Marketing Director says, “We believe that the new range provides a great opportunity for our existing stockists and for the landscape supply sector. It brings proven products into an eye-catching handy package for the first time with the potential for excellent margins.”