Melcourt Industries Ltd,
Boldridge Brake, Long Newnton,
Tetbury, Glos. GL8 8RT
United Kingdom
Tel: +44 (0)1666 502711
Fax: +44 (0)1666 504398
E-mail: mail@melcourt.co.uk
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NEW horse bedding product added to Melcourt Equisorb® range
(February 2008) A new horse bedding product which combines the unrivalled absorbency of flax with the economy of dry whitewood shavings has been added to the Melcourt Equisorb® range. Melcourt Equisorb®-mix is available in bales of approximately 22kgs either through one of Melcourt’s appointed Distributors or Master Stockists, or, where there is no local coverage, direct from Melcourt. “Having taken on the Equisorb® brand last Autumn we have seen tremendous interest from both trade customers and end-users in developing the range,” says Andy Chalmers, Melcourt Sales and Marketing Director. “Equisorb®-mix is the first step in that development and we have plans to add further equestrian products in the near future.” For further information please visit our website at www.equisorb.co.uk, call us on 01666 502711 or contact Robert Henson, Equisorb Sales Manager on 01476 585973 or 07831 504372. |
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Melcourt set up national Equisorb® distributor network
(February 2008) Melcourt Industries Ltd are setting up a national distribution Distributor and Master Stockist network to service small and medium volume Equisorb® customers. The move follows an in-depth review of its business model for the Melcourt Equisorb® product range to ensure that demand for the uniquely absorbent flax-based products is efficiently met. Each appointed distributor or master stockist will be provided with a comprehensive benefits package, including:-
Where no local distributor or appointed stockist exists, Melcourt will serve customer orders direct, although the company is keen to plug gaps in the geographical coverage. Please contact Robert Henson, Equisorb Sales Manager on 01476 585973 or 07831 504372. |
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Melcourt Equisorb® now 100% pure flax (February 2008) Following feedback from customers Melcourt Equisorb® is once again made up of 100% pure flax, with no added chopped straw. A small amount of chopped straw had been incorporated recently in an attempt to eke out flax following a poor harvest. However, customers were concerned that the unique absorbency of the bedding was being compromised and there were concerns that horses might try to eat the straw element. These concerns have now been addressed. “We were disappointed that our customers were not totally happy with the new formulation,” says Andy Chalmers, Melcourt’s Sales & Marketing Director. “Despite some temporary difficulty in ensuring consistent supplies of flax we took customer views very seriously and, consequently, have removed the chopped straw element. Melcourt Equisorb® is now every bit as absorbent as it ever was – and still offers users a huge cost and disposal benefit when compared with other bedding material.” For further information please visit our website at www.equisorb.co.uk, call us on 01666 502711 or contact Robert Henson, Equisorb Sales Manager on 01476 585973 or 07831 504372. |
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Visit us at a Show |
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Exhibition GAN 2008 Badminton Horse Trials Sustainability Live ROSPA Play 2008 Gatcombe Festival of British Eventing Four Oaks Trade Show Saltex Burghley Horse Trials Eastgro GLEE Tomato Growers Association Conference South West Regional Growers Show IPP Conference Clydeside Trading Society ‘Open Day’ Southern Growers Show |
Location Bournemouth, Dorset Badminton, Gloucestershire NEC, Birmingham, West Midlands Stoneleigh Gatcombe Park, Gloucestershire Congleton, Cheshire Windsor, Berkshire Burghley, Lincolnshire Wisbech,Cambrideshire NEC, Birmingham, West Midlands Coventry Exeter, Devon Nr Falmouth, Cornwall Motherwell, Strathclyde Esher, Surrey |
Date 13.02.08 01 - 04.05.08 20 - 22.05.08 15 - 16.07.08 01 - 03.08.08 02 - 03.09.08 02 - 04.09.08 04 - 07.09.08 11.09.08 21 - 23.09.08 TBA 01.10.08 October October November |
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If you would like complementary FREE tickets, please call us and they will be posted when available. |
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Melcourt stockists discover that bark really does grow on trees (October 2007) More than 35 members of Melcourt’s unique national stockist network gathered at the company’s head office and production facility at Tetbury last week to hear expert presentations on future trends on the availability of bark mulch and natural play surfaces from sustainable sources, and on forthcoming changes to play safety regulations. The gathering also celebrated a year in which sales through stockists were up by 10%. As the UK’s leading bark supplier to landscape professionals and play providers we feel it is important to keep our stockists informed about changes which might affect them and their businesses,” says Andy Chalmers, Sales and Marketing Director of Melcourt. “This year we were able to give them an overview of the UK and European forestry industry and the way in which its fortunes are linked to our ability to produce top grade landscape products. The stockists were also able to see first-hand the investment made in new grading and bagging equipment which lies behind the exciting new range of bagged products which has contributed so much to our recent success.” 
Andy Chalmers (centre) with the Melcourt Master Stockists visiting the company's production facility at Tetbury |
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Melcourt Industries acquires assets of Belvoir Horse Products (August 2007) Melcourt Industries have acquired the assets of Belvoir Horse Products and its product Equisorb® the new generation flax-based horse bedding material which is used by leading trainers, liveries , polo clubs, and horse enthusiasts throughout the UK “Melcourt Equisorb® is made from a renewable natural material so will complement our existing equestrian products perfectly,” says Melcourt Sales and Marketing Director Andy Chalmers. “We are also delighted that Robert Henson, previously of Belvoir Horse Products has now joined the Melcourt team and look forward to working with him to develop the Melcourt Equestrian range. The key to the success of Melcourt Equisorb® as a horse bedding material lies in its absorbency. Compared with some other products, Melcourt Equisorb® holds the wet in a much smaller area and absorbs more liquid per volume unit of bedding. Melcourt Equisorb® bales are easy to carry, mucking out time is reduced, there are fewer trips to the muckheap, and thus a more effective management system is possible. Melcourt Equisorb® generates much less dust and also rots down quickly to makes superb manure that can quickly be spread on farmland or gardens. |
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Melcourt keeps everyone’s feet dry at RHS Hampton Court Flower Show (July 2007) Over 800 cubic metres of Melcourt Walkchips™ were delivered within 48 hours to RHS Hampton Court last week after torrential rain meant that scores of cars had to be towed from muddy car parks. The first load of 80 cubic metres was delivered at 6am on the Tuesday of the show, four more wagon loads were delivered the following day, and a further four on the Thursday. “I don’t know of any other manufacturer with either the volume of stock or the logistical capacity to meet this order in this timescale,” says Andy Chalmers, Melcourt Sales and Marketing Director. “We had already supplied over 1500 bags of product to RHS Chelsea Flower Show and have an order for almost 2000 for RHS Tatton Park Flower Show. The surprise order for RHS Hampton Court presented our team with a real test - but one which they passed with flying colours.” Melcourt Walkchips™ are one of a range of quality landscape products available in bulk loads or in 75 litres bags, all of which are peat free and Forest Stewardship Council Certified. “The environmental credentials of landscape products are increasingly of concern to landscape professionals,” says Andy Chalmers. “Melcourt’s range is 100% peat-free, totally recyclable, and entirely sustainable – all issues which we know to be important to the Royal Horticultural Society.” |
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Melcourt bagged range sales top 500,000 per annum (June 2007) Two years from launch Melcourt’s unique Professional Range of bagged mulches, composts, soil conditioners, and play surfaces, has reached sales levels of 500,000 bags per annum. “It has been a phenomenal success,” says Andy Chalmers, Sales and Marketing Director of Melcourt Industries. “The range is proving particularly popular with cash and carry outlets catering for landscape professionals such as contractors and garden designers. For example, it is now stocked at all of Coblands Nurseries cash and carry outlets around the M25 as well as in many other outlets throughout the UK.” Coblands began stocking the Melcourt bagged range in February 2007 and have seen a marked improvement in sales of this kind of product across the board. “The range is comprehensive, the packaging is excellent and the back up from Melcourt is spot on,” says Andrew Coggins of Coblands. “The Melcourt range has been a really useful addition to our overall offering.”  The Melcourt Professional Range includes: Ornamental Bark Mulch Playbark® 10/50 Bark Nuggets® Playbark® 8/25 Spruce Ornamental Playchips® Composted Fine Bark Topgrow – compost Pine mini mulch All-purpose peat free compost The distinctive packaging features a large, full colour photograph of the product with high visual impact at point of sale enabling customers to see the product quality, without having to open the pack. The reverse provides technical data, specification, testing standards, uses, and coverage tables, together with the trade associations of which Melcourt are members. Four of the products will be Forest Stewardship Certified (FSC). The range is supported with practical consumer leaflets, together with links to Melcourt’s own website. “Research shows that most customers in the retail market think that all bark is basically the same,” says Andy Chalmers. “However, in the professional sector, customers have far more choice, with the products being made to high quality standard and often being tested in accordance with various British and European Standards. We can now demonstrate from the experience at Coblands and elsewhere that many users will pay a small premium for greater choice, higher quality and Standards compliance.” |
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Melcourt Research and Development Co-ordinator elected Chair of Growing Media Association (March 2007) Melcourt Research and Development Co-ordinator Catherine Dawson has been elected Chair of the Growing Media Association, the industry body concerned with the development, production, marketing and sale of growing media and soil improvers in the UK and Ireland and the ingredients used to manufacture these products. Catherine has worked in the growing media industry for more than twenty years in a technical capacity, having originally graduated from Newcastle University and trained in Soil Science. She has been Vice Chair of the GMA for two years and takes the position of Chair for a further two years. Catherine’s objectives during her time as Chair include raising the profile of growing media. She says: “I particularly want to place the focus back onto the high quality products that are now the norm, and to concentrate on what growing media can do for the grower and the gardener.” The objectives of the Growing Media Association are:
Catherine Dawson, Chair of Growing Media Association. |
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Melcourt’s export sales expand rapidly Andy Chalmers, Sales and Marketing Director, states that many new customers make their first point of contact via the Internet, this is especially true for overseas enquiries. "We now do regular business in the Middle East and Far East. This has been made possible with the power of the Internet", remarks Andy. We have contracts to supply: Bio-filter media to Malaysia, Taiwan and China Bark Mulch to Dubai in the United Arab Emirates We are keen to develop this part of our business and would welcome your enquiry. We are able to provide full written quotations by return email. Orders are supplied either bulk loose or pre-packed, delivered to the customer’s port, C.I.F, or collected from our UK depot. "We are now open for business from around the world", suggests Andy Chalmers. |